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Stay updated with fresh thinking from Pentify. We share real-world experiences, simple frameworks, and clear guidance to help organisations use data better—without the jargon. Whether you’re building strategy, improving operations, or levelling up your skills, this is your space to learn and explore.

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Revolutionising Business Intelligence: Leveraging Copilot for Power BI

In today's data-driven business landscape, the ability to quickly interpret and act on data is crucial. Microsoft's Copilot for Power BI introduces a transformative approach to business intelligence, leveraging generative AI to enhance data analysis and reporting. This article explores how Copilot for Power BI can revolutionise your organisation's decision-making processes.

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Data Analytics That Matter: Daily Metrics Mid-Market Executives Can’t Ignore

For mid-market executives, the difference between strategy and noise often comes down to one thing: knowing what to measure. You do not need more dashboards. You need the right data at the right time. Most businesses are drowning in reports but starving for insight. It is easy to become reactive, reviewing last month’s figures, chasing week-old anomalies, or making decisions based on incomplete snapshots. In 2025, that is not good enough.

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Choosing the Right Data Analytics BI Tool: Power BI vs ThoughtSpot vs Tableau

When it comes to choosing the right business intelligence (BI) tool, the stakes are high. A BI platform is not just a reporting tool. It is the lens through which your organisation views performance, identifies opportunities, and drives decisions. For Australian businesses looking to get more from their data, three tools dominate the conversation: Power BI, ThoughtSpot, and Tableau.

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Pentify Insights: Your Data and Analytics Partner for Business Growth

In a business climate where agility, accuracy, and insight are the difference between leading and lagging, data has become a core strategic asset. But collecting data is not the same as using it. For many mid-market companies across Australia, data remains fragmented, underutilised, or misaligned with actual business needs.

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Building a Single Source of Truth with the Microsoft Tech Stack: A How-To Guide for Data-Driven Insights

For businesses serious about using data to drive decisions, the concept of a single source of truth (SSOT) is more than a buzzword. It's the backbone of operational clarity, strategic agility, and confident leadership. The Microsoft tech stack offers one of the most accessible, scalable, and powerful toolsets for creating that unified data foundation.

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From Gut Feel to Data-Led: A Guide to Smarter Ops

In every boardroom, there's a familiar conversation happening. It's the moment where instinct meets uncertainty, where gut feel is questioned, and where leadership must decide whether to trust experience or demand evidence. For Australian businesses looking to grow, scale, and compete, it's time to rethink how operational decisions get made.

This article is about that shift. The move from reactive to proactive. From manual to automated. From guesswork to data-led decision making. It's not just a technical transformation. It's a leadership mindset. And it's happening faster than most leaders realise.

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Data Lessons from Australia’s Property & Construction Sector

In an industry known for razor-thin margins, complex projects, and long lead times, data is no longer a nice-to-have. It is a business imperative. Yet, in our work with property developers, construction firms, and asset managers across Australia, we continue to see a familiar pattern: data exists, but it is not delivering value.

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Why Every COO Needs a Data Strategy That Actually Works

If you're a Chief Operating Officer in 2025, you're already under the pump. You're managing operational chaos, balancing cost with service, and being asked to do more with less. Everyone wants efficiency, agility, and insight. But too often, they’re asking you to get there without the tools or clarity.

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The Real Payoff: What Happens When You Truly Connect Your CRM, ERP, and Financial Systems

Most businesses don’t realise how much value they leave on the table by letting their core systems operate in silos. CRM. ERP. Finance. These three systems hold the heartbeat of any business. But for too many Australian mid-market companies, they live in separate worlds. Sales knows one version of the truth, ops has another, and finance is left cleaning up the mess.

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How to Build a Dashboard from Multiple Data Sources

Bringing data together from different systems into one dashboard is one of the most effective ways to improve business decision-making. When teams can view sales, marketing, finance and customer insights in one place, it's easier to spot patterns, track performance and take action.

This blog walks through how to build a dashboard from multiple data sources, with a focus on choosing the right metrics first, selecting tools that work for your team, and building trust in the data you see.

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“The goal was not to be perfect by the end. The goal was to be better today and Pentify nailed it!”

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