what we’re
all about
Our mission is to give business owners back their time and their confidence in their numbers.
Most businesses are sitting on a data goldmine, but messy systems, disconnected tools, and manual effort make it impossible to act on. We help fix the foundations: strategy, systems, and reporting that actually work together.
The outcome is clearer decisions, less time wasted on reporting, and a business that runs on insight rather than instinct.
how we WORK
Four values shape how we show up for our clients. We call them the 4 A’s.
1
Availability
We're there when you need us. Reachable, responsive, and someone you can actually rely on.
2
Affability
We're easy to work with. No jargon, no ego, just straightforward conversations.
3
Ability
We know our craft. Strong technical skills across the modern data stack, applied to real problems.
4
Accountability
We own outcomes. If we say we'll deliver, we deliver. If something breaks, we fix it.
Pentify Insights brings a combined experience of over 25 years in international data strategy to every project.
our
team
With a passion for business strategy and transformation service delivery, co-founder Nick Wright has over14 years' experience across management consulting (Accenture and Deloitte) and financial services, where he has successfully delivered impactful results for clients. Nick holds an Executive MBA from RMIT University as well as a Bachelor of Arts from Monash University
Contact: nick@pentifyinsights.com
Director and Co-founder
Nick Wright
is your business sitting
on a DATA goldmine?
Many companies collect data, but few turn it into real competitive advantage. In just a few minutes, get a simple and actionable snapshot of your data maturity - no jargon, no complexity, just clear direction to help you scale smarter and faster.
Testimonial
“Pentify are the perfect strategic partner for any organisation sitting on untapped value from their data and don’t have an enterprise level budget to build out a dedicated internal data and insights function. Nick possesses a rare blend of deep technical knowledge and commercial acumen making them more effective than data teams of 10-12 that I’ve worked with in the past.”
Lachlan Sellar, Head of Distributed Operations, Collaborate Global