Making Data Work for You: What Every SME Needs to Know About Analytics

In this video, Pentify Insights co-founder Tom Clements joins the "Practice Makes Perfect" series to break down what data and analytics really means for small to mid-sized Australian businesses. Learn how to integrate your data, build a strong analytics foundation, and create real business value, without needing an internal data team. Tom explains how gut feel and data can work together, why data literacy matters, and how a practical data strategy can improve performance, reduce risk, and support growth.