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Articles


Too Much Manual Reporting? Here’s How to Fix It Without Hiring More Analysts
If you’re a CFO, COO, or operations lead, you’ve likely heard this complaint: "We spend too much time on manual reporting." And if your...
Nick Wright
May 26, 20254 min read


Data Integration Services in Australia: Why It Matters and How to Get It Right
As more Australian businesses embrace digital tools, cloud apps, and software as a service platforms, the challenge isn’t finding data,...
Nick Wright
May 26, 20254 min read


Data warehouse for finance teams
Finance teams in small to medium businesses often juggle spreadsheets, local files and manual reports. That scatter of data can lead to:...
Nick Wright
May 26, 20252 min read


Stop Wasting Time on Excel Reports: A Smarter Way to Automate Finance Reporting
If you're a CFO or finance leader still relying on Excel to run critical reporting, you're not alone, but you’re also not set up for the...
Nick Wright
May 23, 20254 min read


How CFOs Can Finally Get Real-Time Dashboards Without More Headcount
If you’re a CFO, you already know the pain of relying on manual reports, inconsistent data, and teams spending hours each week chasing...
Nick Wright
May 22, 20253 min read


Looking for a Data Strategy Partner in Melbourne? Here's What to Look For
If you’re a COO or CFO of a growing business in Melbourne, you already know how crucial data is to decision-making. But knowing you need...
Nick Wright
May 22, 20252 min read


How to Combine GA4 and HubSpot in One Dashboard (With Real Examples)
If you’re a marketing or growth leader, chances are you’ve got GA4 and HubSpot running side by side. But here’s the problem — they don’t...
Nick Wright
May 22, 20253 min read


What Is a Fractional Data Team and Why More COOs Are Choosing This Over In-House Analysts
As mid-market and emerging businesses look to unlock more value from their data, many COOs are facing a familiar crossroads: should we...
Nick Wright
May 22, 20254 min read


Making Data Work for Your Business
Clear outcomes. Measurable value At Pentify Insights, we help mid-market and emerging businesses take control of their data. That could...
Nick Wright
May 22, 20251 min read


King of the Codes – Part II
13 May 2025 It has been over a year since the Chairman of the NRL boldly claimed that the NRL was the number one sporting code in the...
Tom Clements
May 13, 20254 min read


Harnessing the power of data and analytics in X-Plan for advice firms
We’re thrilled to share a white paper we’ve developed in collaboration with BetaShares, focusing on how small to medium financial...
Nick Wright
Mar 4, 20251 min read


Out with the old, and in with the new?
Why you and your business should use this new financial year to look at your data 19 July 2024 A new financial year means new...
Nick Wright
Jul 19, 20243 min read


King of the Codes
How our sporting codes use data to lay claim to the throne Tom Clements 18 Mar 2024 Growing up in Australia, it is almost impossible to...
Nick Wright
Mar 18, 20245 min read


Developing a Data-Driven Culture
The Crucial Role of People and Process in Data Governance 26 Feb 2024 At Pentify, we know in the dynamic landscape of today's business...
Nick Wright
Feb 26, 20243 min read


The Importance of Data Governance 'The Horizon IT Scandal'
How data governance can protect you and your business Tom Clements 24 Jan 2024 In an era where information is power, having the ability...
Nick Wright
Jan 24, 20244 min read
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