Pentify Insights: Your Data and Analytics Partner for Business Growth

In a business climate where agility, accuracy, and insight are the difference between leading and lagging, data has become a core strategic asset. But collecting data is not the same as using it. For many mid-market companies across Australia, data remains fragmented, underutilised, or misaligned with actual business needs.

That is where Pentify Insights comes in. We are not another off-the-shelf reporting solution or one-size-fits-all consultancy. We embed with your team to connect systems, clean data, and build the structures that turn your information into real outcomes.

This article outlines what Pentify Insights delivers, how we work, and the practical benefits for leadership teams looking to unlock the value of their data.

The Problem with Most Data Setups

We see the same patterns again and again:

• Finance works from one version of the truth

• Operations rely on spreadsheets

• Sales have their own CRM setup

• Reporting takes weeks to compile

• Leaders do not trust the numbers

The result? Missed opportunities, reactive decision-making, and wasted time. What good is a dashboard if no one believes it?

What Pentify Insights Delivers

We provide end-to-end data and analytics services with one goal in mind: helping you make smarter decisions, faster. Our services include:

1. Data Strategy

We help you define what matters. That means aligning KPIs to business outcomes, mapping data sources, and setting up governance to make sure your data stays clean, consistent, and usable.

2. Integration and Engineering

From CRMs to ERPs to financial platforms, we connect your systems into a single data platform. Whether it's using native connectors or building custom API integrations, we ensure your data flows where it should, in real time.

3. Data Warehouse Development

We build modern, cloud-based data warehouses on platforms like BigQuery, Snowflake, or Azure. These become your single source of truth across finance, sales, operations, and executive reporting.

4. Reporting and Visualisation

We design dashboards your team actually uses. Whether it's Power BI, Tableau, or ThoughtSpot, our focus is clear communication of the metrics that matter most.

5. Enablement and Training

We do not drop a solution and disappear. We train your team, document the work, and offer support to ensure long-term adoption.

How We Work

Pentify Insights follows a clear, business-led approach. We do not start with tools. We start with your goals. Every engagement is tailored, but typically follows four stages:

1. Discovery: Understand your operations, goals, pain points, and systems

2. Design: Map data flows, define architecture, and align metrics to decisions

3. Build: Implement the solution using best-in-class platforms and integrations

4. Support: Ongoing training, documentation, and optimisation

This structure ensures we solve the right problems and build solutions that stick.

Real Outcomes, Not Just Reports

We measure success in business terms, not just technical ones. Our clients have seen:

• Monthly reporting cycles cut from 10 days to 1

• Sales teams aligned with operations through shared pipeline data

• Finance leaders gaining real-time insight into profitability and cash flow

• Greater confidence in board reporting

• Better resource planning and capacity forecasting

This is what happens when your data is clean, connected, and trusted.

Why Mid-Market Businesses Choose Pentify

Larger firms often waste millions on bloated platforms and generic consulting advice. Smaller players are stuck between off-the-shelf tools that do not scale and internal teams that cannot cover it all.

Pentify exists for the space in between. We bring:

• Deep experience in data strategy and engineering

• Knowledge of the systems mid-market businesses actually use (Xero, HubSpot, Salesforce, MYOB, Scoro, Dynamics)

• Practical focus on what creates value

• Transparent pricing and partnership mindset

We are not here to sell software. We are here to help you get the most from what you already have, and make smart decisions about what comes next.

Example: Connecting CRM and ERP for Insight

A growing Australian business came to us with a clear problem: their CRM and ERP systems did not talk to each other. Leads were getting lost, reporting was inconsistent, and no one had a view of the full customer journey.

Pentify built a custom integration between HubSpot and Scoro, mapped the key fields across the deal lifecycle, and connected the data into a reporting layer in BigQuery. The result? End-to-end visibility from lead to cash. Reporting time dropped by 80 percent. Teams finally had the same numbers.

Example: Data Training at Scale

One of Australia’s most recognisable brands needed to roll out Power BI training across three key divisions. Pentify built a tailored curriculum, delivered end-to-end training sessions, and provided all documentation. From semantic layer to dashboard build, the training created real self-service capability, reducing dependency on analysts.

Your Next Step

If your business is growing, and your data setup is not keeping pace, it is time to act. Pentify Insights helps business leaders get back in control of their data landscape, reduce reporting pain, and drive smarter decisions.

Whether it is connecting systems, building reports, or setting a data strategy that scales, we can help. Let’s make your data work for you.

Contact us at www.pentifyinsights.com